Selected work

The Work.

A decade of moments that couldn't go wrong — records set, markets built, flagships opened, rewards delivered on foreign soil.

CASE — 01
TVS Credit delegates, Ho Chi Minh City
TVS Credit R&R gala welcome, Saigon
TVS Credit — Ho Chi Minh City

Global MICE · TVS Credit

DEX's first international MICE — a flagship reward, run flawlessly overseas.

150performers · 4 days
Ho Chi Minh City · Feb 2026
Challenge
Reward TVS Credit's top tractor-finance performers with an aspirational overseas incentive — premium, fully branded, no second chance at arrival day.
What we did
End-to-end — India-side flights and visas through to the final night in Saigon: branded welcome, coach fleet, synced check-ins, R&R gala against LED, dinner cruise, Cu Chi & Mekong.
Result
Delivered flawlessly on foreign soil — and within months it had generated two further international incentive briefs.
CASE — 02
Infinix Pujo Arena stage with Dhunuchi dance relay
Infinix branded exit-gate arena at Durga Puja
Infinix · Kolkata — Durga Puja

Experiential · Infinix

Owning Bengal's biggest marketing window — with a national record.

96hrs non-stop record relay
~25 lakh exit-gate footfall
Insight
During Puja, Kolkata moves pandal to pandal. To own the moment, you join the ritual — you don't interrupt it.
Idea
A branded Pujo Arena at the pandal's exit gate, anchored on a non-stop Dhunuchi dance relay, wrapped in product + gaming.
Result
We conceived, built and ran Infinix's record-setting campaign — India Book of Records — drawing ~25 lakh exit-gate footfall.
CASE — 03
Realme branded canter van activation, Rewa MP
Realme mini pop-up crowd activation
Realme · 30 cities — 18 states

Experiential · Realme

Two years, two formats, deep into small-town India.

30vans at once · 18 states (2024)
45 pop-ups · 9 states (2025)
Idea
Two formats — branded canter vans launched all at once, then compact 8×8 ft mini pop-ups — running demos and games, driving on-spot trial.
What we did
30 vans from 30 cities across 18 states (2024), each touring five days through more towns; then 45 mini pop-ups across 9 states (2025), metros to deep tier-3 and the NE.
Result
~2.5–3.5 lakh reached in 2024; ~13,500–18,000 hands-on trials in 2025 — a dependable national partner, two years running.
CASE — 04
Durashine Home Replica rest zone at Puri Rath Yatra
Chhaya Seva · Puri Rath Yatra

Experiential / CSR · Tata Bluescope (now Tata Steel Colors)

Turning a roofing brand's own product into an act of care.

1K+seniors · 10 days · Puri Rath Yatra
a national CSR record
Insight
At Puri's Rath Yatra, elderly pilgrims face brutal heat and rain with little shelter — and a roofing brand could turn its own product into shelter.
What we did
Conceived, fabricated and ran a 300 sq ft 'Durashine Home Replica' rest zone over 10 days — shade, wheelchair support, first-aid for 1,000+ seniors; Rakshak Bands for children.
Result
We conceived, built and managed the brand's record-setting CSR campaign — India Book of Records — as Principal Event Partner.
CASE — 05
Grofers RWA and street-side activations, Kolkata
Grofers · Kolkata

Experiential · Grofers (now Blinkit)

Building a market from scratch — to #2 in India.

#2market, India · by orders
behind only Bangalore
What we did
Over ~18 months: ~1,500 activities, ~36,000 man-hours, 90%+ of Grofers' Kolkata activation, across five formats — RWA, street-side, corporate, innovative, on-spot order-with-gift.
Result
Kolkata grew into Grofers' #2 market in India by orders, with a 3–4× rise in average order value — so solid the brand then shifted to digital to scale.
CASE — 06
Nuvoco Vistas identity launch at ITC Sonar Bangla
Nuvoco Vistas — ITC Sonar Bangla

Global MICE · Nuvoco Vistas

A new identity, unveiled flawlessly — with the CEO in the room.

30×20ft LED wall
split run by hand · 2017
The brief
When Lafarge's India business became Nuvoco Vistas, the new identity had to land in one perfect moment.
What we did
Produced the full launch at ITC Sonar Bangla — lamp-lighting, leadership vision, an interactive brand-puzzle reveal built on the five new values, and a finale staged against a 30×20 ft LED wall our team configured and ran by hand.
CASE — 07
TESEC 10 Years summit entrance
Hik Vision Expo stage and audience
Corporate conferences & dealer meets

Global MICE · Conferences

50 to 1,500 delegates. Same standard, every time.

1,500delegates at peak
a recurring partner
A recurring partner
TESEC-IIMCIP (1,500), IIT Kharagpur–HAL (850), SBI General (900), Hik Vision (350), and recurring 150–200-pax programmes for Tata Steel Colors, Nuvoco, Kenstar and Polycab.
CASE — 08
Nature's Basket Artisan Pantry flagship, Bangalore
Nature's Basket — Bangalore

Fabrication · Nature's Basket

Premium flagships, built end-to-end.

2metros · façade to fixtures
100% in-house
Approach
A premium store isn't decorated — it's built. Façade, signage, flooring, fixtures and storytelling, engineered as one environment.
What we did
Designed, fabricated and installed both Artisan Pantry flagships — Bengaluru (~13,000 sq ft) and Kolkata — from our own workshop. Bare shell to trading floor.
The finish
The proof isn't floor area — it's the finish: a store that reads gourmet the moment you reach it.
CASE — 09
Tea Junction signature orange-and-white interior
Tea Junction fabricated façade and canopy
Tea Junction · WB + Northeast

Fabrication · Tea Junction — an Ambuja Neotia brand

The same finished store, every town.

~20outlets built · WB + Northeast
bare shell → opening day
Insight
For a rollout, consistency is the brand — a customer in Kolkata and one in Gangtok should walk into the identical Tea Junction.
What we did
Each raw shell built into the complete store: steel façade-and-canopy fabricated on site, ACP cladding, the signature orange-and-white interior, kitchen, counters, branding.
Result
Around 18–20 trade-ready outlets across Kolkata, Asansol, Guwahati, Shillong and Gangtok — the same finish every time.
CASE — 10
Pre-fabricated Amul parlour kiosk
Fever 104 FM RJ studio station
Hik Vision product display unit
Mi store fit-out and branded arch
From the DEX workshop

Fabrication · Amul · Fever 104 · Mi

Design, fabricate, pre-fabricate, install.

15+Amul parlours, Gujarat
model — make — install
Pre-fabricated
Built off-site, deployed ready — 15+ Amul parlours across Gujarat, and a Fever 104 FM RJ studio station.
Mi Store
A handful of Mi store fabrications and fit-outs.
3D pre-visualisation
We model the space before we build it (Amul, Oxemberg) — some models went on to be built, some stayed concept.
CASE — 11
BMW 5 Series digital campaign creative
Tata Social Enterprise Challenge campaign creative
Digital — selected campaigns

Digital · OSL Prestige (BMW) · TSEC

Years of digital, and national-scale campaigns.

OSL Prestige (BMW)
Digital marketing, 2021–2023, across the Odisha + West Bengal franchise.
TSEC · Tata–IIM Calcutta
The digital campaigns that drew entries from across India, amplified each edition with TV coverage.
CASE — 12
Berlin Burgers brand identity
AI-generated Berlin Burgers menu design
Berlin Burgers — our own brand

Digital & AI · Berlin Burgers — founder-owned

Our own brand — built to prove the point. Now powered by AI.

The strategy
Customers remember categories more than products. We defined European Street Burgers (the category) with the promise Handcrafted Better Burgers — compete on identity and experience, not price.
Built with AI
Founded in 2021 with traditional digital, Berlin Burgers is now our live demo of AI-driven creative — the current menu, food imagery and social videos are all AI-generated, in-house.
The proof
On our own brand, we show we can plan, ideate, create and pitch with current-generation tools.

Your brief, our build

Make it the
next one.


info@dexuberance.com